How Niche Businesses Quietly Unlock Massive Growth Potential
This post explores how niche businesses can achieve significant growth by focusing on a specific area of expertise.
Transform your property portfolio! Explore how tokenizing real estate outshines traditional fundraising. Get the edge now!
Tokenizing real estate will bring forth concrete benefits for both issuers and investors. For starters, it will simplify the extremely cumbersome process of buying and selling properties. In addition, commercial real estate investments tend to be limited to well-heeled investors who have all their paperwork in order.
Today’s traditional, tried-and-true fundraising dominates, despite being a cumbersome process consuming a lot of time, money, manpower, documents, and maintenance. Plus, venture capital deals tend to come with strings attached, requests for board seats, and notes. And angel investors rarely release all the funds at once. Developers have to reach certain goal posts to unlock them, which could be disruptive at critical milestones.
The idea of “fractional ownership” of commercial real estate is not new, but humanity needed blockchain technology to solve the problem of how to manage the operation more efficiently and to democratize access. The real estate business is ripe for disruption and innovation, and tokenization might be the next evolution of this $280 Trillion business.
If it does, blockchain might be an opportunity of epic proportions. While tokenizing real estate is not yet a fully regulated affair in most parts of the world, and humanity is still ironing out the technology’s kinks, the potential for this class of Security Token Offering (STO) is undeniable: owners get millimetric control over the size of the stake they want to sell. In addition, since a smart contract deployed on a blockchain controls the operation, both the issuer and the buyers get all kinds of assurances. And, the smart contract executes them in an automated way.
Not only that, also take into account what this USC Gould’s Business Law Digest’s article has to say about the Security Tokens market:
“The traditional global real estate market is one of the largest markets on earth – valued at a whopping $280 trillion. Despite its impressive market size, traditional real estate is often critiqued as one of the most illiquid and nontransparent markets because of high investment costs, inefficient processes, expensive middlemen, and market conditions that tie investments for a long time.”
That’s right, real estate tokenization is a potential trillion dollar market with the prospect of addressing the most intransigent problems in fundraising. Keep reading to love the idea even more.
Traditional fundraising requires a lot of manhours involving complex processes, and it takes a lot of time to get everything signed and ready to go. So much so, that the process can distract the owners from working on the real project. Specifically:
Commercial real estate assets aim to generate current income and/or a higher resale value and can be considered a hedge against inflation driven by economic factors such as economic growth, job creation, consumption and inflation. In addition, because most commercial real estate investments employ leverage, both gains and losses get magnified.
For investors, the primary disadvantages are the high price of entry and illiquidity risks. Individual projects are not listed on any exchange and are typically regarded as fixed and long term. Generally, there are no liquidity provisions, no standardized mechanisms in place to sell partial interests in non-realized funds, and there are significant restrictions on transferring ownership.
These factors should be taken into consideration when evaluating commercial real estate strategies and their related suitability requirements for specific buyers.
For both commercial real estate developers and investors, the main benefits of tokenization are liquidity and granting a whole new demographic access to individual development projects through STOs. It’s also important to point out that, much like the Internet, every blockchain works 24/ 7 and it’s available all around the world. These are other benefits of tokenizing real estate:
Consider once again what the USC Gould’s Business Law Digest has to say about the regulatory difficulties and intricacies that the industry will have to face for real estate tokenization to become a major part of the industry:
“While some regulators view real estate tokens as securities, others categorize them as real property investments. For example, the SEC categorizes most tokens as securities, the Commodity Futures Trading Commission considers some tokens to be commodities, the U.S. Department of the Treasury’s Financial Crimes Enforcement Network categorizes some tokens as currencies, and the Internal Revenue Service considers some tokens to be taxable property. Additionally, there is no international regulatory framework to reference.”
And that’s just in the United States. The STO issuer is targeting a global market and each country has their own securities law and are probably facing similar standardization problems as the US. Breaking the law is not an option and could turn into significant fines, so the issuer has to be mindful of all of this and navigate with caution.
Another difficulty that tokenizing real estate brings is a diminished control of certain activities. Everything is automated and programmed early into the smart contract, and that can severely impact the amount of control the owner has. This can be a good thing, though. Another scenario is that, since people are able to trade their tokens anytime, they probably will. This could translate into a lack of investor loyalty.
Last but not least, the general public is not aware of real estate tokenization and doesn’t fully understand what access to real estate-backed tokens could mean for their wealth and financial stability. For STOs to be as popular as NFTs will require pioneering commercial real estate developers and an immense effort by the whole industry.